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Client Retention: How to Keep Your Clients for the Long Haul

By Cynthia Hsu, Esq. | Last updated on

In a down economy, law firms and solo attorneys are scrambling to get the attention of new clients.

But, let's not forget that client retention is also vitally important to any firm's bottom line.

What are some general tips that any attorney can use to help manage their business and foster good relationships with their clients?

Client Retention Tip #1: Demonstrate your legal knowledge.

This might seem like common sense, but it's easy to lose sight of maintaining your legal prowess when you're embroiled in marketing yourself to clients. Keep up-to-date on your area of law, and develop a strong expertise. And, be sure to anticipate any legal problems that may arise.

Client Retention Tip #2: Keep your clients informed and advised.

If a recent court case has come down that may affect your client's business, it's wise to shoot them an e-mail or chat with them over the phone to advise them of this upcoming change. This way, your client knows that you're on top of your game, and that you have their back.

Client Retention Tip #3: Keep the channels of communication open.

There's nothing more frustrating for a client than waiting long periods of time before you respond to their message. Whether it be through e-mail or phone, be sure to answer your client's queries in a timely manner.

Client Retention Tip #4: Remember that the law is a service-oriented business.

Hire friendly employees that can deal well with clients on a personal level. Maintaining a friendly office can ensure that clients remain happy with your services. And, be flexible with your billing options to clients. This way, they may be more likely to choose your services over your competitor's.

Client retention is something that all attorneys will need to work on. Developing strong relationships with your clients can not only ensure their business, but future business as well. There's almost no stronger marketing tool than good word of mouth.

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