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Holiday Newsletters Can Build Client Relationships

By Deanne Katz, Esq. on November 13, 2012 | Last updated on March 21, 2019

If you’ve never sent a holiday newsletter out to clients, this may be a good year to start.

Overdone or not, holiday cheer and goodwill really do exist, and while the goal isn’t to capitalize on those, getting into the spirit can help your business too. Not only is it a good way to update clients about your office, it’s nice to spread a positive message during the holiday season.

It’s never a bad idea to send a newsletter to clients, but if you don’t do it year-round, the holidays may be the best time to send one.

One of the reasons it can be hard to create a warm and trusting relationship between attorney and client is because most of your interactions happen when things are going wrong.

Even if everything turns out well and the client is satisfied, your work together is often associated with a negative event. Changing those negative associations can dramatically improve your client relationships.

When sending a newsletter during the holidays, make sure to keep the tone positive.

Let clients know about any changes you've made that will make them more comfortable or make things easier for them. Introduce any new employees or inform clients of any renovations that make the office more comfortable or efficient.

If you're not sure what kind of message to send or what to talk about, you could contact a FindLaw consultant for help. Together you can find the right message to reach out to your clients during the holidays.

While it's a good idea to make a reference to your services, keep things light. Let clients know you're there to help without suggesting specific action. They know what you do and sending a friendly gesture may make it more likely they'll come to you when they need help.

Even if you don't have time for a full newsletter, you can still reach out to clients during the holidays. A friendly greeting card during December is a gesture that lets clients know you're on their side.

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