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How to Get an Attorney to Rank at (or Near) the Top of Google Searches

By Stephanie Rabiner, Esq. | Last updated on

These days, when someone is in need of immediate legal services, they don't turn on the TV. They don't even turn to the phonebook. No, they turn to the Internet and they search for "New York business lawyer" or "Philadelphia personal injury attorney."

There's no doubt that you want to be one of the first, if not the first, attorney to show up in Google's search results. You can make that happen. It's called Search Engine Optimization, or SEO. And here's some insight that could help you with your business.

What is SEO?

As you know, search engines like Google and Bing rank websites when users search for specific topics. SEO speaks to how you can try to improve your standing in those search results. You can improve a website's search rank with good content, crosslinking with other well-regarded sites and frequent updates. These things tell the search engine that your site is relevant and fresh.

How do you get started with SEO?

Get a website, for one. If you don't have one, you'll need one. FindLaw's Lawyer Marketing division can help you get set up.

If you do have a website, you can start by using it actively. Create a blog and write about your practice area. For example, if you practice family law in Houston, write a weekly series about local laws or high-profile cases.

You could also ask a local news source if you can write a weekly online column. They will likely be willing to link back to your site. Social media engagement is also a good way to increase your search engine rank.

What if SEO is still confusing or you don't have time?

SEO is not for everyone -- it takes time and work. This doesn't mean you should or can afford to ignore it altogether. Which is why FindLaw also offers a variety of lawyer SEO products. The web is where clients find attorneys, so let us help them find you.

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