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How to Take Your Niche Law Practice to the Next Level

By William Vogeler, Esq. on February 27, 2018 | Last updated on March 21, 2019

For the wordsmith in all of us, here's the difference between a "niche" and a "specialty" law practice:

Specialty: concentrate on and become an expert in a particular subject or skill. Niche: a comfortable or suitable position in life or employment.

With those definitions in mind, we're going to focus on taking your niche practice to the next level.

Niche in Life

Once you have figured out your speciality, it's about being comfortable with what you can do with it. That's where you'll find your real niche.

Not to over-simplify the point, but think of it like making a hamburger. If your practice goal is to sell millions, you may want to work a little more on that recipe. But if your goal is to have a real niche, do it with the goal of "a comfortable or suitable position in life."

Not to suggest a universal recipe for life, but Chloe found hers in "Beverly Hills Chihuahua." It's about finding your bark. (If for you it's about making money, this film made about $150 million in its first eight months.)

Putting hamburgers and dogs aside, we're really talking about work-life balance. Finding your niche is practicing law in a way that is right for you.

Niche in Employment

A niche practice is a perfect place to balance work and life because it allows you to focus on the work you most enjoy. And people typically do best in jobs they enjoy.

If you want to put something on your refrigerator to remember about developing a niche, here are some to-do's:

  • Identify your strengths and weaknesses
  • Identify personal factors that help
  • Identify your ideal clients
  • Conduct market research

You will know when your niche practice has reached the next level because you'll be comfortable. And after you have developed one, you may want to work on another one.

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