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If your law firm has a Facebook page and you don't use Facebook Live, you'll want to pay close attention to this post. Facebook Live presents an excellent, free marketing opportunity for lawyers and law firms. In case you missed that, yes, your firm can use Facebook Live as a marketing tool for free.
Basically, any neutral or positive engagement you can get on Facebook is good for your social media marketing. After all, Facebook is a huge audience. And if you already have followers on there, the Live video option is a great way to engage with them in a profound manner. Time and time again, businesses are learning that it's the quality of the social media engagement that counts.
How Does It Work?
When you go Live, your followers will get a notification if they are on Facebook, or potentially even a pop-up notification on their devices (depending on their settings), that you are starting a Live video feed. Basically, you get to engage with a somewhat captive audience. From your mobile device, you can simply point your camera at whatever it is you want to broadcast and record (don't worry, there are some suggestions below). Protip #1: You're supposed to be a professional, so spend $20 and get a tripod!
After you're done recording, the video of your Live feed will be put on your Facebook page so that people who missed it can still watch it. That also allows you to promote that video on Facebook and other platforms, such as by linking to it, or embedding it on your website, to boost your reach. Protip #2: Spike your Live numbers by doing to pre-Live promotion. For example, post the day before that your followers should tune in at a planned time. Then on the day of, be prepared to post a few times before going Live to really get people ready to tune in.
What Can Lawyers Do With Facebook Live?
The list of what a lawyer or law firm can do with a live video feed is only limited by the one's imagination and state bar ethics. Answering specific individual's legal questions may be dicey, but answering generalized questions, providing legal news commentary, or even using it as a platform for a press release, are all great uses. Using it for a press release can also result in a big increase in followers if that press release goes viral.
More specifically, for example, an immigration firm could use Facebook Live to have an attorney discuss the ramifications of some recent big cases. The same could be done for any area of law and industry.