New From FindLaw: A Free eBook on Law Firm Marketing

For many lawyers, marketing means handing out a few business cards, maybe setting up a website, and that's it -- if you build the firm, they will come. And once you've established a practice and a reputation, this might be enough to keep you afloat.

But it's rare to find a lawyer who doesn't want (or need) more clients. And with a smarter, better-informed marketing plan -- one that accounts for online and offline trends, and one that is customer service-focused -- you will get more clients. The key, though, is to work smarter -- to know marketing and to do it well.

For a great introduction to all of this, look no further than FindLaw's newest free eBook: Legal Marketing 101: A Guide for Small Law Firms.

What FindLaw's New eBook Covers

Managing your brand. The business of marketing and lead generation. Customer service.

Legal marketing has come a long way since the days of the Yellow Pages and the town lawyer with a shingle over his door. FindLaw's new eBook is meant to provide you with the basics on what marketing means today, divided into five sections:

• Integrated Marketing: From billboards to business cards to blogs, do your marketing efforts complement each other and send a consistent message?
• Branding for Law Firms: You are a brand. Are you demonstrating distinctiveness, relevance, and expertise consistently across all channels?
• Understanding Legal Consumers: Who are your clients? What are their needs and how do they choose their attorney?
• Working With Leads and Lead Generation: Whether it is a person who emails you, or a listing from an online contact form, that name on a page is a person who needs help -- a potential client. How do you convert potential to actual?
• Managing the Intake Process: They've contacted you. Are you ready to provide excellent customer service?

Why You Want It

It's free. It's comprehensive. And it's based on expertise -- studies of consumers, audits of lawyer websites, and the experience and knowledge of the largest lawyer marketing service provider out there.

Consider this a free, basic introductory course on legal marketing. And if you need a hand in implementing your marketing strategy after reading it, that's something we can help you with too.

Related Resources:

• Swag for Specialties: Match Firm-Branded Giveaways to Practice Areas (FindLaw's Strategist)
• 5 Things Your Website Does That Will Make Clients Run (FindLaw's Strategist)
• Pay to Play: Your Firm's Facebook Page Will Soon Be Gagged (FindLaw's Strategist)