Starting a Solo Practice: Top 3 Initial Marketing Moves

Starting your own legal practice involves a lot of hard work and dedication, which is why you'll want to take advantage of every possible opportunity you have to succeed.

Perhaps the biggest part in any firm's success is its ability to market itself, ensuring a steady income and stream of clients.

If you're not sure exactly where to begin when it comes to law firm marketing, here are a few suggestions to get you started.

First and foremost, you need to build a professional network--even before you open your office doors. In addition to joining local bar associations, get involved in community and business organizations where you can make connections with people who may refer or bring you business.

Secondly, when you're ready to begin seeing clients, alert the presses. Send a professional letter to your contacts letting them know that you've opened your own practice, where they can contact you, and what kind of law you specialize in. Good-quality business cards are also a must.

And thirdly, consider an online presence. Websites are an essential in this day and age, as clients want to be able to check you out before they give you a call. Make sure that it is informative, professional, and easy to navigate.

There are dozens of ways to market your law firm, but keep in mind that the best marketing tool you can employ is to provide your clients with quality representation. The happier they are, the more likely they are to return.

Related Resources:

• Client Recommendations Help You Build A Business Reputation (FindLaw Blog)
• General Counsels Want Law Firm Marketing Pitches to Stand Out (FindLaw's In House)
• Changes to Domain Names Could Help with Law Firm Marketing (FindLaw's Strategist)