A Vacation Doesn't Mean Putting Legal Marketing on Hold
You deserve a vacation. You're a great attorney, you work hard, and you could probably use a break. But you also work hard on your legal marketing. Will taking some time off undo all that hard work?
'Out of sight, out of mind' still holds true, but just because you're out of the office doesn't mean you have to be out of sight.
We have 5 Tips on how to keep your legal marketing going while you're on vacation so your clients won't even know you're gone.
1. Schedule Blog Posts and Newsletters
Write up some extra news for your clients, but don't send it out right away. Schedule at least one update to go out while you're on vacation so that you stay on clients' radar.
2. Make a Creative Email Auto-Reply
The traditional out-of-the-office email can feel a little stale and impersonal. Make a more unique message for your clients and let them know whether you will be checking email while you're away or who they should contact in an emergency.
3. Find a Backup
Consider asking another attorney to be available if any legal emergencies come up while you're out of town. If you a small law office or solo practitioner with a different specialty from yours they'll be able to deal with anxious clients but won't be likely to take your business. Just be sure you're willing to return the favor in the future.
4. Schedule Work Time if You Need it
The purpose of vacation is to relax. If going cold-turkey on work is going to raise your stress levels, don't make yourself do it. Set out a schedule to check work once every few days so that you can stay on top of your business without feeling tied to the phone. Then stick to the schedule and enjoy your time off.
5. Print Extra Business Cards
Sure you're on vacation but you never know when you might find a new client. Make sure you have some business cards in your pocket and work on your one-minute elevator pitch to tell new acquaintances what you do. After having a nice conversation with such a nice and intelligent person, they might think of you next time they need legal advice.
Vacation is a time to unwind and reset but a little work on the front end can ensure that your legal marketing doesn't stall while you take time off.
Related Resources:
- Pre-Vacation To-Do List (Lawyerist)
- FindLaw Expands Legal Marketing Services Globally (The Official FindLaw Blog)
- Online Legal Marketing: ABA Proposes Rule Changes (FindLaw's Strategist)
