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Advertising Rental Property

When advertising rental property, it is important to include information about the floor plan, number of bedrooms, location, and the rent price. A rental listing should accurately reflect the condition of the property. Quality photos should be included on every rental listing site. You can film a virtual tour of your rental unit and focus on upgrades to attract prospective tenants. Any rental property listing, cannot discriminate based on race, gender, religion, disability, or familial status.

The following list contains a variety of marketing strategies for advertising rental property.

Use a "For Rent" Sign

Using a "For Rent" sign in the window of a property may seem outdated, but it can be one of the best ways to advertise a rental unit in areas where foot and car traffic is heavy. Because potential renters see the building as they pass it, this method is most effective when the exterior of the building has great curb appeal.

Advertising Rental Property Online

Listing online offers a great way to reach renters about the availability of a rental unit. Check local real estate sites and national websites, such as:

  • craigslist
  • Zillow
  • Social media

Place an Ad in the Newspaper

Local newspapers can now reach more quality tenants because of its online editions.

Make Neighborhood Flyers

The neighborhood that the property is located in is often one of the best places to advertise a vacancy. A simple rental ad the property owner's phone number included on detachable tabs placed on work or school bulletin boards can attract prospective tenants.

Publicize Through Word-of-Mouth

Sometimes the word-of-mouth is all of the advertising that is necessary. Friends, neighbors, family members, and colleagues can spread the word to potential tenants. A landlord can also tell current tenants about the vacancy and encourage them to tell friends, relatives, and co-workers. Most tenants would rather have a friend or acquaintance as a neighbor than a stranger. As an incentive, offer a finder's fee for a referral.

Post Notices at Universities or in Corporate Housing Offices

Many universities and corporations keep a list of available rentals nearby. A landlord can usually list a property for free or for a small fee. In particular, prospective renters employed by the corporation are good applicants since the employer has already performed screening and background checks.

Employ an Apartment-Finding Service

If it is difficult to find renters, using an apartment-finding service can generate traffic. Typically, the landlord pays the fee for the listing, but some services charge the tenant for finding the rental unit. Many of these listing services are available online.

Special Tips for High End Rentals and Owners with Multiple Units

Not every advertising method is appropriate for all rental units. Higher end rentals and landlords with multiple properties may need to use additional and more aggressive methods:

  • Advertise in rental magazines: A national rental magazine is the best place for a landlord with multiple residential properties to advertise in. These listings usually contain advertisements for large rental units.
  • Employ a property management company: A landlord can hire a company to handle all aspects of renting a property, including advertising, selecting the tenant, collecting the rent, and handling repairs.
  • Employ a real estate agency: A landlord can pay a real estate agent, typically 10 percent of the rent or one month's rent, to advertise and show a property. If preferred, the agent can also select the tenant.

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Contact a qualified real estate attorney to help you navigate any landlord-tenant issues.

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