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Trademark Tools and Resources

Trademark laws protect:

  • Symbols
  • Names
  • Logos
  • Short phrases

Trademarks allow companies to identify the source of goods and services they offer and distinguish themselves from others providing similar goods and services. So, the main goal of trademark laws is to prevent confusion among the public about the source of certain goods or services.

A company that wants to get trademark protection isn't required to follow formal procedures, such as going through federal registration with the United States Patent and Trademark Office (USPTO). The company must only show that they use the mark in a business or commercial setting.

There are benefits to registering with the USPTO, including the legal presumption that the registrant owns a particular mark. It also gives the registrant the ability to file a lawsuit in federal court in the event of trademark infringement.

As a startup or entrepreneur, it is common to have questions about where to begin and how to protect your company. This article will provide various trademark tools and resources to help you understand more about trademarks and the trademark registration process.

Trademark Forms

Below are various forms that relate to trademark law, from questions to consider before registering for a trademark to a checklist of documents you should collect when you want to trademark your business name.

Trademark Laws

Here are the laws that govern trademarks in the U.S.

You can also find a link to the Madrid Protocol in this list, which applies to international trademark registration.

Statues relating to a trademark's principal register.

Statutes relating to a trademark's supplemental register.

Statutes that relate to the general provisions governing trademarks.

Statutes relating to international trademark protection applications.

Information about trademarks specific to each state and the District of Columbia.

U.S. Patent and Trademark Office (USPTO) Resources

As mentioned, you don't have to register with the USPTO for trademark protection. But, registration offers certain advantages, like national recognition and the ability to sue in federal court. The USPTO offers helpful information about trademarks.

State-Level Resources for Trademark Registration

State and local governments offer their own resources for state-level registration of trademarks or service marks. The USPTO has compiled an online list of contact information for the individual state trademark offices.

More Trademark Organizations

The following resources will help you learn about trademarks abroad.

Getting Legal Advice

Protecting the quality of your goods and services and ensuring that your brand is distinguishable from others is very important for a small business. Suppose you have questions about the trademark tools or resources provided above or more general questions about trademark rights. You should contact a local trademark attorney for guidance.

For more information and resources about this topic, visit FindLaw's Trademarks section.

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