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Love your lawyer day is upon us. But if Love Your Lawyer Day is news to you, you might ask: Do people even know Love Your Lawyer Day exists? Do lawyers even know if it exists? By all odds, most people probably don't.
It was created in 2001 by legal marketers as a campaign to soften the appearance of lawyers in the public's eyes. The idea is to provide a day where people can share positive experiences with lawyers. And if you think that one day a year isn't enough, there's also "Be Kind to Lawyers Day" and "Love Litigating Lawyers Day." (Leave it to lawyers to come up with more than one day.)
Love Your Lawyer Day is a chance for free social media advertising and connecting with clients. (Note that we use the term "advertising" loosely here — be sure to follow ethical rules when advertising online.)
Use this day to thank your clients, and you may find you get some appreciation back as well. Thank them for the opportunity to serve them and wish them well. They will appreciate the email, which may prompt them to contact you for future services. At least you will be on their minds, which can result in referrals of your legal services to others.
You can post ironically (or unironically) about this special day, and you may find your clients respond with praise and gratitude. Here are some tips to keep in mind when posting on social media:
Love Your Lawyer Day is also an opportunity for you to reach out and thank mentors and fellow members of the bar. Show your gratitude for their help in your success. Not only will you make their day, but it also provides a chance to network. Lawyers will be reminded of you, which may result in them referring clients to you or sending you business.
It is well known that attorneys have high incidences of depression and drug and alcohol abuse. If you need help, contact the American Bar Association's Directory of Lawyers Assistance Programs. It will give you information for resources from your state bar association.
Lawyers are notorious for meeting the needs of others but not taking time for themselves. Find a way to treat yourself. Take a half-day from work. Book a massage. Go on a hike or yoga class. Recognize that you need to recharge yourself before helping others.
Sometimes a way to appreciate the legal profession is to see how lawyers make positive change. Viewing classic legal movies may inspire your love back into your work. Or watching comedies can help too. Some classic films about lawyers:
Hopefully, this Love Your Lawyer Day will show you an appreciation for your hard work. At the very least, may it inspire you to love your profession and yourself.
Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.