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Just when you thought YouTube was for quirky home videos of people's cats, catching up on what happened at the latest primetime awards show, or following the newest post of a video blog you are following, the Small Business Administration (SBA) is on the scene to remind you that it is a voice for small business, in real-time and in Web 2.0.
The independent government agency has started a YouTube channel, www.youtube.com/sba, featuring videos about the history of SBA, public service announcements, press conference briefings, and SBA awards programs. The channel is already home to over a dozen informational videos and has experienced favorable initial interest.
It is a bold and welcome move for budding entrepreneurs who often find themselves communicating extensively online and sourcing information from websites, blogs, and twitter feeds. The versatile format of online video can help the organization better meet the changing needs of small business owners. Whether by announcing new loan programs, providing updates about changes in laws affecting small business, or providing useful insight on how to secure federal contracts, the online video format can not only help existing businesses but can also spark the growth of new businesses by providing accessible information about the process of starting a business and the government resources that are available.
And there is broad scope of where the channel can go. Online primers on copyright and trademark law, tax considerations, and seeding new sources of funding can create a useful library of small business resources on a site that is already a popular destination for the general public and small-business sector alike.
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