Every law firm should have a good logo, but coming up with one is not as easy as it looks.
It's like the famous Nike swoosh -- simple, memorable, cool. But if it were that easy, everybody would be like Mike.
It is way easier to come up with ideas that don't work. Here's to logos that you should never put on your letterhead.
1. Eyesore
A professional, eye-catching logo is the goal. But not everybody has the eye for it.
Get a professional to do it for you. Otherwise, you may inadvertently brand your firm with an eyesore.
2. Faces
Like these guys, who apparently thought they were good-looking enough to
put their faces on billboards. What were they
really thinking?
Dreadlocks? Tattoos? Combovers? A red-and-white bow tie? Do you really want that to be the face of your business?
3. Cheap
Logos get a lot of play on
law firm business cards. Plus they're cheap -- business cards, that is.
But do not be cheap when it comes to the logo. Spend the time and money to create a great logo before you print thousands of them.
4. Illegal
It should be a no-brainer that you should not
break the law with your advertising. Even a logo can cross the line.
Some lawyers just don't get, however. Trademark, copyright, and false advertising laws may apply.
5. Really?
You will know when you come up with a great design. It will be like that feeling you get when you see good art.
Likewise,
you will know when you see design fails. Some things go without saying.
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