Can a Podcast Pay Off for Your Law Practice?
OK, so you have a blog. You have a Twitter account. You have a Pinterest, a Tumblr, an Ello, and even a lawyer Tinder (but we should talk about deleting that soon). What tools are left for solos and small firms to use to market themselves?
Podcasts! You've probably heard about them, you may have listened to them, but did you know it's dead simple to make your own? All you need is a laptop, a USB condenser microphone, and an hour a week to record a show about a topic of your choice.
What's a Podcast?
The word "podcast" is sort of a portmanteau of "iPod" and "broadcast." Remember when there were iPods? Yeah, podcasts have been around a long time. You don't need an Apple device to listen to them, though. Podcasts are distributed using Really Simple Syndication (RSS), the same technology that powers your news feeds. About one jillion applications exist for every platform to subscribe to podcasts and automatically download new episodes.
Now that we've established how simple podcasts are to access, the question is, "Why do I need to do this?" Podcasts are another vector you can use to make potential clients -- or anyone else -- aware of your existence. People listen to podcasts all the time while they're commuting or doing the dishes, or even just to listen to podcasts. So your audience is pretty big.
Then comes the question, "What do I talk about?" Obviously not something that someone else is already doing. There are actually fewer law-related podcasts out there than you may think. We've blogged about five of them (that aren't "Serial"), but the law podcast ecosystem is pretty sparse. Some of the problem might be that talking about the law can be a little too inside baseball for non-lawyers, but that's where you come in.
Pick a topic that people are interested about and come up with an entertaining, non-technical way to discuss it. You can even style your podcast as a kind of radio call-in show or advice column (though be careful to point out that you're absolutely not giving legal advice). Another possibility is to turn your show into a legal "explainer," which avoids the whole "legal advice" problem. For example, if your field is personal injury law, you could devote a whole episode to strict products liability or comparative fault. Or if you're into tax law, you could talk about what a "basis" is. Remember: Just be entertaining! Oh, and bring some guests on. People love banter.
- 10 Reasons Why I Don't Listen to Your Podcast (Arts.Mic)
- Top Podcasting Tips for Lawyers (Attorney at Work)
- Proposed Bar Opinion: Your Blog May Be an 'Attorney Communication' (FindLaw's Strategist)
- Why Should Lawyers Care About the 'Serial' Podcast? (FindLaw's Greedy Associates)
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