DUI Lawyers and 'Drinking' Holidays: What's Your Marketing Strategy?
St. Patrick's Day is coming up! Men in funny green suits and plenty of green beer could have many DUI lawyers seeing plenty of green money in the days following this party-hard holiday.
According to NHTSA, DUIs rise dramatically during holidays. As people gather for holiday parties, many people inevitably drink too much alcohol. State highway patrols are now able to provide very accurate DUI fatality and arrest statistics whenever a holiday comes up.
So should lawyers take advantage of people's love of holiday drinking to market their legal services?
Which Holidays Have the Most DUIs?
Cinco de Mayo, Super Bowl Sunday, Labor Day, Halloween: The one thing these holidays all have in common are spikes in DUI arrests. However, they are not the most dangerous holidays for drivers who like to risk driving tipsy. The holidays with the highest DUI arrests are:
- July Fourth. A study conducted by the IIHS found that the Fourth of July is the most dangerous day of the year for alcohol-related crashes.
- Thanksgiving. In Arizona, to take one example, more than 600 drivers were arrested on suspicion of DUI over the last Thanksgiving weekend.
- New Year's Eve. In California, CHP officers made over 1,000 arrests in the 84-hour period beginning at 6 p.m. New Year's Eve.
How to Market During These Times?
All those people arrested for DUIs during holiday weekends are going to need attorneys. A few ways attorneys can ramp up their marketing to attract potential clients include:
- Blog posts. If you maintain a blog, consider posting an article a couple days ahead of the holiday and perhaps one right after the holiday. Some examples of blog topics that may work for you include "DUI Arrests and Miranda Rights: What You Need to Know" and "1st-Time DUI: 5 Things You Should Know."
- Twitter. If you haven't tweeted in a while, you may want to do so during a holiday. Tweet your blog articles and any other DUI-related nuggets of wisdom.
- Paid advertising. If you advertise using pay-per-click or by impressions, improve your chances of getting noticed by boosting your advertising budget in the days following major holidays.
- Facebook. If you don't usually pay to "boost" posts on your firm's Facebook page, consider doing so during the holidays to make sure your post reaches as many people as possible.
While it may seem a bit morbid to take advantage of the spike in DUI arrests over a holiday like St. Patrick's Day, think of it as a time to educate your audience about DUIs and their rights, as well as a chance to market your business.
Want to spend more time practicing, and less time advertising? Leave the marketing to FindLaw's experts.
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