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Thanks to the folks over at the ABA, we now have a broader view of the disaster that is law firm intake. The ABA's findings seem to only confirm the observations of FindLaw's earlier white-paper: Law firms stink at intake.
What does this mean? At the very least, you can stand to keep the business that's already contacting you. Now doesn't that just sound like good business practice?
The ABA's Law Practice Divisions' Social Media, Legal Blogs and Websites Committee took decided to explore the status of intake processes around the country and found some firm practices that you might find eye opening. To do this, they had people from the Committee pose as potential clients and call thousands of firms around the country. This is what they found.
Fortunately, the numbers are universally bad. Fortunate for you, that is. Here are some things your firm can do that should immediately improve how clients perceive you and the service you provide.
This list actually can go on and on, and the ABA has promised more to come. Stay tuned for future updates on how to (inexpensively) improve your business.
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