The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Balancing the scales: How lawyers can prioritize well-being on World Mental Health Day
On World Mental Health Day, we explore how lawyers can prioritize their well-being to improve their quality of life and enhance their legal practice.
Your law firm is a brand. What do you want that brand to be?
Learn how to build your law firm's brand and attract more clients through online reviews, social media, and video content.
Top 10 steps for lawyers and law firms to boost local SEO strategy
Local SEO (search engine optimization) can greatly increase the number of people who are looking for what you do in your area.According to the 2024 Consumer Legal Needs Survey, 31% of people with a legal need searched for information online about their legal need. Furthermore, 99% of the same people who searched for information online…
Legal clients have changed. Is your marketing up to date?
As the behavior of legal clients transforms, so should your law firm's marketing tactics.
The legal consumer isn’t just any consumer
Learn how legal consumers find legal information, what they look for in an attorney, and how you can meet their needs to grow your law practice.
Top 10 personal injury marketing ideas for your small law firm
Personal injury can be a competitive practice area for lawyers. This post covers 10 ideas for marketing your personal injury practice online.
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How do people choose attorneys?
Learn how consumers decide which attorney to hire, with insights from the Thomson Reuters U.S. Consumer Legal Needs Survey.
Statistics on how people look for a lawyer
Read four key insights from a poll of 2,000 adults who had a legal need within the past year, which can help you understand the legal consumer.
Meeting personal injury legal consumers where they’re at
Learn how personal injury law firms can leverage digital marketing tools to connect with and win over legal consumers.
The time-saving power of AI: How small and solo law firms can reclaim valuable time
AI is saving small and solo law firms time on mundane tasks, allowing them to focus on practicing law and growing their business.
Mastering the art of asking for the sale close
Asking for the sale close is an important skill for attorneys to master. We share strategies lawyers can use to hone their sale-closing skills.
Four myths about online reviews dispelled
There are a lot of misconceptions about why and how legal consumers leave online reviews. Here are four common myths about online reviews.