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Browse marketing resources and fundamentals

You can’t afford to waste money on marketing and client acquisition that doesn’t deliver. Ensure your marketing works as hard as you do with our free collection of resources.

Featured blog post

3 effective online review strategies for law firms

Attract new clients to your law firm by leveraging the power of online reviews and strategically responding to them.

Featured Guide

Legal marketing basics

Learn how to leverage a comprehensive digital marketing strategy to attract today’s legal consumers.

Featured white paper

10+ years of progress: Digital marketing lessons for small law firms and solo attorneys

Legal consumers have changed – what your firm must do to change with them

Featured report

Understanding and capturing personal injury clients

Learn the challenges personal injury clients face and how to capture them with empathy and trust in your marketing efforts.

Feature webcast

Digital marketing strategies for law firms: Unlocking the power of your brand to attract clients

In today's digital age, leveraging your law firm's brand through digital marketing strategies is essential for targeting and attracting your ideal client base.

Featured blog post

3 effective online review strategies for law firms

Attract new clients to your law firm by leveraging the power of online reviews and strategically responding to them.

Featured Guide

Legal marketing basics

Learn how to leverage a comprehensive digital marketing strategy to attract today’s legal consumers.

Featured white paper

10+ years of progress: Digital marketing lessons for small law firms and solo attorneys

Legal consumers have changed – what your firm must do to change with them

Featured report

Understanding and capturing personal injury clients

Learn the challenges personal injury clients face and how to capture them with empathy and trust in your marketing efforts.

Feature webcast

Digital marketing strategies for law firms: Unlocking the power of your brand to attract clients

In today's digital age, leveraging your law firm's brand through digital marketing strategies is essential for targeting and attracting your ideal client base.

The Lawyer Marketing Blog

Legal consumers control your firm’s reputation — they also can help you manage it

Learn how how legal consumers influence your law firm’s reputation and manage it effectively through online reviews and social media engagement.

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Meeting personal injury legal clients where they're at

Learn how personal injury law firms can leverage digital marketing tools to connect with and win over legal consumers.

Read post

5 things you need for effective digital marketing

Learn 5 essential digital marketing tools to boost your small law firm's online presence, then take FindLaw's digital marketing assessment.

Read post

Guides

How to get clients as a lawyer 101

Learn how clients address their legal needs, along with the effective marketing practices your firm needs.

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How attorneys make good first impressions

Learn strategies and actionable advice that will help you make the best first impression online.

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Legal marketing using blogs, SEO, social media, and video | Guide

Learn how to leverage a comprehensive digital marketing strategy to attract today’s legal consumers.

Download

White papers

Google's Shift in Personalization with the November 2024 Core Update

A prominent theme from the November 2024 Core Update is the advancement of personalization in search. Google has been steadily progressing towards offering more personalized search experiences...

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The Statistics Behind Google’s Search Click Metric

Google's search click metric tracks when a user searches for a query and clicks on a website or webpage listed on a Google search engine results page (SERP), directing the user to that site. In Google Search Console and Google Ads...

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Google Search Console UI/API vs Google BigQuery GSC: Comparison of Data Storage & Access

The Google Search Console UI dashboard and Google Search Console API have notable similarities and differences with Google BigQuery's Google Search Console data storage...

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Studies and reports

How personal injury clients find attorneys | Report

Learn the challenges personal injury clients face and how to capture them with empathy and trust in your marketing efforts.

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How family law clients find attorneys | Report

Learn the defining traits of family law clients and how to attract them with empathy and trust in your marketing efforts.

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What safer roads mean for personal injury firms

Safer roads and safer cars are obviously good for society. But what do they mean for personal injury lawyers who specialize in car accidents?

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Webcasts

Leveraging reviews for law firm success: Build credibility and attract more clients

In today's digital era, the influence of online reviews on a law firm's reputation cannot be overstated. This webcast is designed to empower law firms to take control of their online narratives, turning client feedback into a powerful tool for growth and client acquisition.

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Unlocking the power of your brand to attract clients

In today's digital age, leveraging your law firm's brand through digital marketing strategies is essential for targeting and attracting your ideal client base. With the internet and social media platforms playing a significant role in people's lives, potential clients...

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Understanding content strategy in the eyes of Google

Previously, content was focused on the search engine. Keyword stuffing, search variations and other techniques were used to yield the best results. While this gave lots of ranking across the board for various keywords, search structures...

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