Content Marketing for Attorneys

Law firm content that gets you noticed.

Legal consumers are looking for more than your resume and phone number.

Content Marketing for Attorneys

What is content marketing?

Now that is a good question.

Blog Posts

Blog posts with an informational message are a perfect example of content marketing for attorneys. Legal consumers find informational posts like “Ten Things To Do Immediately After a Car Accident” extremely useful.


White Papers

For a more in-depth example of content marketing for attorneys, law firm white papers fit the bill. Consumers and referring attorneys alike view law firms who write authoritative papers as the go-to expert.

Fresh content.

Loved by consumers and search engines alike.

People love content

Rather than just search for attorneys online, legal consumers are evaluating their options and educating themselves. They’re looking at your expertise, reputation and personal qualities – all things that are best conveyed through content.

Search engines love content

Search engines are constantly trying to determine the relative value of your website. This has always been their goal. But lately, search engines are placing more emphasis on informational or instructional content and less on sales language.

Content is king.

FindLaw offers several content marketing solutions for law firms.

Content Marketing for Attorneys Blogs

Attorney Blogs

Quality law firm content and the tools to build your library.
FindLaw blog writing services deliver custom posts that present you as the legal expert you are. Our law firm blogging platform makes it easy to create, optimize and link to your own blog posts in no time.

Engagement Builder Content Marketing for Attorneys

Brand Advocate

Blogs and Social Media. A perfect match for your firm.
Choose Brand Advocate to pair outstanding blog posts with smart social media promotion. Your firm will build its brand and its traffic by sharing valuable, relevant content with the audience you’ve always wanted.

Legal Leader Content Marketing for Attorneys

Legal Leader

Research-based thought leadership paired with targeted promotion.
When law firms choose Legal Leader, they reinforce their position as thought leaders among their peers and show their potential clients a degree of expertise traditional marketing simply cannot match.

Content Marketing for Attorneys

Trusted and used by over 17,000 law firms.

“FindLaw has proven time and again to be one of the best business decisions we’ve made to market our legal services.”

Marco D. Chayet

Founder and Partner, Chayet & Danzo, LLC

What are you waiting for?

Put FindLaw’s content marketing to work for your law firm. Request a quote today.

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.


Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.