Content Marketing for Attorneys
Law firm content that gets you noticed.
Legal consumers are looking for more than your resume and phone number.
What is content marketing?
Now that is a good question.
Blog Posts
Blog posts with an informational message are a perfect example of content marketing for attorneys. Legal consumers find informational posts like “Ten Things To Do Immediately After a Car Accident” extremely useful.
White Papers
For a more in-depth example of content marketing for attorneys, law firm white papers fit the bill. Consumers and referring attorneys alike view law firms who write authoritative papers as the go-to expert.
Fresh content.
Loved by consumers and search engines alike.
People love content
Rather than just search for attorneys online, legal consumers are evaluating their options and educating themselves. They’re looking at your expertise, reputation and personal qualities – all things that are best conveyed through content.
Search engines love content
Search engines are constantly trying to determine the relative value of your website. This has always been their goal. But lately, search engines are placing more emphasis on informational or instructional content and less on sales language.
Content is king.
FindLaw offers several content marketing solutions for law firms.
Attorney Blogs
Quality law firm content and the tools to build your library.
FindLaw blog writing services deliver custom posts that present you as the legal expert you are. Our law firm blogging platform makes it easy to create, optimize and link to your own blog posts in no time.
Brand Advocate
Blogs and Social Media. A perfect match for your firm.
Choose Brand Advocate to pair outstanding blog posts with smart social media promotion. Your firm will build its brand and its traffic by sharing valuable, relevant content with the audience you’ve always wanted.
Legal Leader
Research-based thought leadership paired with targeted promotion.
When law firms choose Legal Leader, they reinforce their position as thought leaders among their peers and show their potential clients a degree of expertise traditional marketing simply cannot match.
Content Marketing for Attorneys
Trusted and used by over 17,000 law firms.
“FindLaw has proven time and again to be one of the best business decisions we’ve made to market our legal services.”
Marco D. Chayet
Founder and Partner, Chayet & Danzo, LLC
What are you waiting for?
Put FindLaw’s content marketing to work for your law firm. Request a quote today.