Understanding and capturing
family law consumers

In the emotionally charged and deeply personal realm of family law, demonstrating that your law firm is both highly skilled and genuinely compassionate can make you stand out for clients in need of legal representation. Family law clients seek more than just legal advice — they need an advocate who helps them feel supported, valued, and confident in their legal journey. By understanding and capturing their needs and behaviors, you can ultimately build a strong foundation for a successful attorney-client relationship.

In this report, we'll explore:

• Three key traits about family law clients to help you tailor your services to meet their needs
• Strategies for imbuing empathy and trust in your firm's marketing efforts
• Relevant insights about family law clients from the 2024 U.S. Consumer Legal Needs Survey