Marie Kondo for Lawyers: Tidying up Your Legal Marketing
For lawyers, keeping organized is incredibly important. And if you've been riding the KonMari Method wave, both in your personal and professional life, you might be looking for more spaces in the world around you that are ripe for tidying up.
If you've already applied the Marie Kondo method to your law office and your client lists, you may want to consider tackling your legal marketing next. Below, you can get a few tips on how to tidy up your legal marketing.
Letting Go of Old Strategies
The KonMari method is relatively simple. You start by putting absolutely everything that needs organizing into one pile. Then, you go through that pile piece by piece, holding each piece in your hands to see if it "sparks joy." If it doesn't spark joy, or if it is not a necessity (that can't be replaced with a similar item that would "spark joy") it should be let go (donated, recycled, or trashed).
Marie Kondo teaches that when you let go of an item, you should thank that item for how it has served you. When it comes to legal marketing, that means evaluating all your strategies, and maybe letting go of some of the older or ineffective strategies, especially if making those efforts doesn't bring you joy (or make you money).
Applying KonMari to Legal Marketing
Gather up all your marketing strategies so that you can lay them out on a conference table. This can include those copies of old print ads, online banner ads, social media ads, email marketing, contracts with third party marketing vendors, legal directories, sponsorships, or whatever else you've done to market your firm. For some digital assets, you may want to consider just using a single sheet of paper with the asset's name written on it so you have something physical to put in the pile and hold.
If you've been marketing yourself for over a decade, you might realize that one pile won't work as you likely have a lot of irons in the marketing fire. If that's the case, consider breaking up your legal marketing into categories to pile up and go through separately (such as online, print, TV/radio, and in-person).
Then, when you have all your legal marketing efforts (or a category of your legal marketing efforts) in one pile, you can sit down and evaluate each piece and decide whether it should be kept or let go based on whether it "sparks joy" or still works as effective marketing (which should probably be the same thing as sparking joy).
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