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A train needs coal, a car needs gas, and a lawyer needs clients. Solo practitioners, you didn't go to law school to learn to market your legal practice, or to learn to build websites; you went to learn to be a lawyer. While lawyers are known to be persuasive in the courtroom and in legal writing, the same isn't necessarily true when it comes to persuading new clients to hire you.
So, how do you create successful acquisition strategies as a solo lawyer? The new playbook by FindLaw's Lawyer Marketing can help. Offered as a free download, "Client Acquisition Strategies for the Solo Practitioner" provides important insights on some best practices to help solos land new clients.
The first rule of solo practice: don't take a bad case. Whether it's a shaky theory of liability, or a client that might not be able to pay their bill after the first month, bad cases and clients can cause a serious drain on a solo's resources.
While avoiding bad clients and cases is easier said than done, doing so is much easier if you have a large pool of potential clients. If you aren't getting enough inquiries, you need to analyze your marketing strategies. For solo attorneys, this often means looking at how clients see you and find your practice online.
As a one-attorney shop, finding the time to devote to new client acquisition isn't easy. But getting your digital shingle out there with the right strategy can make all the difference. FindLaw's new playbook explains what's most important when it comes to getting new clients, from a client's first digital impression to closing the deal in person. In that context, you'll learn how to establish a strong brand, gain client trust, and improve your face-to-face interactions with potential clients.
By choosing the right marketing services, you'll be able to spend more time closing the new clients you want and less time chasing clients you desperately need. Smart marketing can also help you cut down on the need for more staff. Take the first step to developing a successful acquisition strategy by downloading our new client acquisition playbook.
Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.