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Part of being an effective attorney is zealously advocating for your client. And although you may be the most motivated, competent advocate in the market, no one will know that unless you actually have clients.
So for those still unconvinced of the need for solos to push for marketing, consider this:
A solo practice may seem in abstract like a principled statement of being -- one made by an attorney who wishes to make his or her mark on the world. It can still be that, but if you want it to last for longer than a few months, it must also be a business.
And businesses need clients. And clients' knowledge about your practice isn't a priori -- you need to get the word out.
That may seem like a "no-duh," but many attorneys find the first steps of marketing their solo practices if not almost slimy, at least arduous. Marketing doesn't have to be lubricated in the sleaze of a door-to-door salesman, but you do have to take that first step in proclaiming to the market that you, a competent lawyer, are open for business.
Building your practice from the ground up won't be effortless, but a relatively simple step in marketing your practice is to create an online presence.
Once you get over the hurdle of actually naming your practice, you want to spread that name all over town (in a smart way, of course):
Feeling overwhelmed already? There's one more marketing step that's pretty painless.
You probably don't need a listing in the Yellow Pages, but you do need to be listed with one of the major online lawyer directories. With most consumers doing their shopping for books, plumbers, vacations, hotels, and employment online, you need to be listed somewhere that is a Google search away.
FindLaw.com's Lawyer Directory is a quick and painless way to put your name and contact info out there, giving you ample time to plan on growing your reputation. The Lawyer Directory sees around 1.5 million visits per month, and all those eyes are going to be a natural boost to your market exposure.
Have we convinced you? Almost? Stick around for part two of this blog mini-series, and we'll tell you a bit more.
Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.