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Face Time: Internet Users Stay on Facebook the Longest

By Laura Strachan, Esq. on October 12, 2010 | Last updated on March 21, 2019

FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the internet.

Where do people spend more and more of their time on the Internet? In your face on Facebook - that's where. Indeed, Americans now are socializing more on Facebook than conducting searches and related activities on Google, according to recent statistics.

So what is the average time spent on facebook? The data, from comScore Inc., details that for August 2010, Americans spent 41.1 million minutes on Facebook - a whopping 9.9 percent of their overall online monthly minutes.

This surpassed Americans' 39.8 million minutes and 9.6 percent of total spent on Google sites, which include Gmail, YouTube and Google news.

The Yahoo sites come in behind Facebook and Google, with 37.7 million monthly minutes and 9.1 percent of total use time on Yahoo sites. The surge of Facebook is evidenced by the fact that a year earlier, in August 2009, Americans average time spent spent on facebook was only 5 percent of their online time.

Plainly, social networking has come into its own.

Eric Sinrod is a partner in the San Francisco office of Duane Morris LLP ( where he focuses on litigation matters of various types, including information technology and intellectual property disputes. His Web site is and he can be reached at To receive a weekly email link to Mr. Sinrod's columns, please send an email to him with Subscribe in the Subject line.

This column is prepared and published for informational purposes only and should not be construed as legal advice. The views expressed in this column are those of the author and do not necessarily reflect the views of the author's law firm or its individual partners.

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