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A new startup, StayTuned Digital, promises to be the "best friend" of video content creators. This is because the company offers this emerging market of small-to-big business creators the ability to publish online videos on multiple platforms at the same time, while also allowing you to track all the relevant metrics in one place.
So if your law firm is making YouTubes and Facebook videos, or posting short videos on Twitter, or some other social media video platform, you might want to consider taking a closer look at this new service. The company is looking to work with content creators from the smallest to the largest.
As the company explains in a blog post on Medium, video content is still exploding online, and by next year, video will account for nearly 80% of all web traffic. The company wants to free up the content creators time from the administrative burden of having to post their video content to multiple different distribution channels. It also will allow creators to access more channels as distributing the videos will be even easier.
Publishing videos across multiple channels improves the chances of the content getting more views, clicks, likes, shares or whatever other metric is sought.
If you're going to go the Ed v. Cereal route (and we all hope you do), you'll want to measure the effectiveness of your videos. And as StayTuned Digital recognized, tracking metrics across multiple platforms is a time consuming, but necessary, task. After all, creating video content is time consuming, and often costly. If it is not working, it's better to redirect marketing efforts and money elsewhere.