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We all knew it was only a matter of time before the once dominant BlackBerry would give way to Samsung and Apple devices on Capitol Hill, and it looks like that day is finally here. The U.S. Senate has stopped handing out BlackBerry devices to its staffers, according to Politico. Apparently the launch of the latest BlackBerry device couldn't staunch the winds of change.
No matter for the company's CEO John Chen, who made a promise that the BlackBerry devices would become profitable again.
Politico and a few other sources first got their hands on the details last week when the Senate memo was released in which it was announced that staffers should no longer be supplied with BlackBerry devices. The Senate pointed to the company's discontinuing some models of the BlackBerry 10 as a main reason for the move. Staff can switch to Apple or Samsung devices through Verizon.
However, sources from the Senate said that there is a small supply of some 600 devices left in stock. But after this, they will not be replenished. Those staffers who want their BlackBerry devices should think about getting a move on now.
Before Apple devices came to dominate the personal device market, there was Palm and BlackBerry. We all know what happened to the former. But BlackBerry was the de facto device for corporate executives who relied on the marketing that BlackBerry devices were inherently more secure than the young iOS and the barely existing Android systems. BlackBerry devices also became a signal for the politically "in" crowd. Too bad a BlackBerry had to be front-and-center in the Hillary Clinton email scandal.
That was then. Most millennials don't carry BlackBerry devices. The BlackBerry is mostly to be found in the hands of persons who were born at least before the 80s. And for mid-level businesses, company policy had been somewhat accommodating to those employees who wanted to bring their own devices. This, as well as improvements in device security finally tipped the scales in favor of Apple being the dominant mobile device of choice even in D.C.
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