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The London Olympics: A High-Tech Success

By Guest Writer on August 22, 2012 | Last updated on March 21, 2019

FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the Internet.

The London 2012 Olympics games were successful, and indeed spectacular, on many levels.

Of course, there were incredible performances by phenomenal athletes, including veterans like Michael Phelps and Usain Bolt, as well as new breakout stars such as Missy Franklin and Gabby Douglas.

Great Britain also served up wonderful musical acts for entertainment purposes. Not only were we regaled by Paul McCartney, Annie Lennox, George Michael, and bits and pieces from Queen and Pink Floyd, but we also witnessed the reunion of the Spice Girls (oh my).

It was also a technologically advanced event.

Happily, there weren't any majority security incidents. And, there were nary any problems with detection of performance enhancing substances.

Not to be lost in the shuffle is the fact that this was the first truly high-tech Olympics.

Athletes real-time were tweeting with their followers, creating true interaction and really bringing the games to life at a personal level.

Also, fans had myriad ways to witness the games. As in the past, the games could be watched on television (often time-delayed); however, more viewing channels were available this time around.

Moreover, fans could gain moment-by-moment results from their smart phones.

And, video clips of highlights and specific events could be accessed from computers.

The next Olympics summer games will be in Rio. Get ready for tech carnival four years hence!

Eric Sinrod is a partner in the San Francisco office of Duane Morris LLP ( where he focuses on litigation matters of various types, including information technology and intellectual property disputes. His Web site is and he can be reached at To receive a weekly email link to Mr. Sinrod's columns, please send an email to him with Subscribe in the Subject line. This column is prepared and published for informational purposes only and should not be construed as legal advice. The views expressed in this column are those of the author and do not necessarily reflect the views of the author's law firm or its individual partners.

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