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What Law Grads Should Know About FindLaw's Lawyer Directory

By Neetal Parekh | Last updated on

You did it. You graduated from law school. And passed the Bar. There was joy and relief. And now there is a new reality. As a new associate or solo practitioner  you need to let people know that you're out there. And while buying an ad spot on an overhead Blimp is tempting, you might be looking for more useful, online ways to announce your legal services, expertise, and offerings.

Enter, the FindLaw Lawyer Directory.

It is an online directory of attorneys across the U.S. hosted by FindLaw, a Thomson Reuters business--the leading provider of online legal information.  With over 1 million people perusing per month, it is searchable, available anytime, and built with the consumer in mind.

Newly-minted Esq., what do you know need to know about it? Here's our top 3...

Top 3 Things Law Grads Should Know About FindLaw's Lawyer Directory

1. Users have multiple ways to search. Users can search by legal issue and location (i.e. state, county, city, and metro). Searches can be multidimensional to help potential clients pinpoint relevant local attorneys.

2. It has what consumers are looking for. Consumers look at law differently than law grads, they see it from the consumer side. FindLaw's Lawyer Directory keeps that in mind by offering ways to guide consumers through the sometimes-overwhelming process of finding an attorney. And it enables features that consumers care about, like recommendations by past clients. And it's online, so it's "on" all the time.

3. There's more. Lots more. If you want to explore the vast scope of lawyer marketing, cruise on over to FindLaw's portal dedicated to Lawyer Marketing. You can learn more about services to help your firm build a professional website, create helpful online videos, and ways to form a comprehensive marketing strategy involving a team of experts at your disposal.

So whether you plan to have a modest practice or are eyeing high-rises in downtown, it's not too early to begin considering your options in lawyer marketing.


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