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Salvatore's, a Boston-area pizza chain, came up with the crazy and/or brilliant idea for alcoholic pizza. Now they've put it in action in their customers are into it.
The idea came when the corporate chef wanted to incorporate dried cherries into a pizza. The cherries were too tough when the pizza came out of the oven so he got the idea to hydrate them. In vodka.
The only catch is that the alcohol doesn't burn all the way off in the oven. So he had to make some adjustments to meet the legal requirements.
The Vignola Cherry Pizza is now the first of Salvatore's line of '21-plus pizzas,' a line of for-adults-only pies. It's not the only one they're planning either, reports the Boston Herald.
No one on the Boston Licensing Board has bothered the chain about their alcoholic pizza yet, but they've already started pre-emptively checking IDs for customers who order them. The issue of selling alcoholic food appears new to executive secretary Jean Lorizio.
She told the Boston Herald that it hasn't come up before.
But assuming that it falls under similar regulations as selling alcohol, Salvatore's, and other restaurants that like this marketing idea, need to worry about more than carding.
Selling alcohol in restaurants isn't just about making sure the buyer is legal. In most states people under 18 can't serve alcohol which could make shift organizing tricky in your restaurant. Remember that if you have to card the buyers, you also need to be careful about who serves.
Another important thing to keep in mind is the terms of your liquor license. If you can only sell beer and wine, serving foods with hard liquor in them could be a violation.
Don't push the boundaries or you could end up with no license.
If you're ready to update your menu to a more adult offering, take a minute to check it over with your attorney. They can give you advice on whether your idea will lead to problems or profits.
In many cooking preparations alcohol will cook off enough that these issues don't come up. But if you aren't subjecting the dish to high enough heat for long enough, it could be a problem.
For Salvatore's the alcoholic pies have been nothing but good news. So far the liquor board isn't worried and customers love it. Sounds like amore.
Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.