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For many businesses, expanding to the internet seems almost like a necessity.
But, did you know that having an effective web privacy policy can be essential to avoiding some legal headaches? The Children's Online Privacy Protection Act (COPPA) requires websites to do some very specific things - even if your business does not target the "under age 13" group.
Many businesses do not realize that their websites need to be COPPA compliant.
Businesses that need to comply with COPPA include:
(1) businesses that are directed at children under the age of 13; and
(2) a general audience website that collects personal data from children, or has actual knowledge that some site visitors are children.
According to the FTC, "personal data" is all "individually identifiable information about a child" such as a full name, address, e-mail and telephone number. Other information, like hobbies and interests, can also be considered "personal data" if they are collected through cookies or other web tracking mechanisms.
As a business owner, complying with COPPA can mean avoiding costly litigation down the road. Developing a COPPA-compliant web privacy policy as outlined by FTC includes:
If you would like more information about complying with COPPA regulations and developing a web privacy policy, consult the FTC website for helpful tips.
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