Skip to main content
Please enter a legal issue and/or a location
Begin typing to search, use arrow keys to navigate, use enter to select

Find a Lawyer

More Options

3 Biggest-Ever Hyperbole Don'ts in Law Firm Marketing

By William Vogeler, Esq. on December 04, 2018 | Last updated on March 21, 2019

People probably expect lawyers to exaggerate; it's what we do.

Like when an attorney says a client chained to a chair in court is "not guilty," who really believes that? It's not a lie, but everybody knows the real story.

Outside the courtroom, it's a different story. Lawyers have to check the hyperbole at the door. Here are the three, biggest hyperbolic don'ts in lawyer marketing:

Don't Lie on Social Media

Maybe you can get away with calling out opposing counsel for "unmitigated lies" in pleadings, although you won't win any arguments that way. The court will probably dismiss your argument, may even sanction you, and an appeal will probably exacerbate the problem.

In the court of public opinion, however, there is no appeal. Consumers will make you eat your false words on social media -- forever.

Plus, consumer complaints can also easily turn into regulatory complaints. So when posting on a firm Facebook page, Twitter account or similar public forum, worry more about the fact-checking than the spell-checking.

Don't Forget to Update Websites

Unlike social media posts, websites are often static. What you said to promote the firm back when it launched, may not be true anymore.

It's a temptation to portray your law firm as bigger, better or stronger in the virtual world. People can't actually see if there's an old bald guy behind that website curtain.

Better edit the false front periodically. Keep an eye out for superlatives and buzzwords that may not ring true.

Don't Boast to the News Media

Contrary to uniformed opinion, bad press is not good press. The problem with going to the media for publicity is that they ultimately control the message.

If you exaggerate to reporters, they will look for facts that may challenge your statements. Attorney John Pierce is learning that lesson.

He reportedly told American Lawyer that his firm was the "fastest-growing law firm in the history of the world." History will probably prove otherwise.

Related Resources:

You Don’t Have To Solve This on Your Own – Get a Lawyer’s Help

Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.

Or contact an attorney near you:
Copied to clipboard