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Hiring an Associate? Post the Job on LinkedIn

By Robyn Hagan Cain | Last updated on

Is every job hunter on LinkedIn these days?

The professional network may not have the same level of global participation as Facebook, but it's the most popular among recruiters. According to CNET, 93 percent of recruiters turn to LinkedIn to find qualified candidates for openings. And 93 percent can't be wrong.


If you're solo practitioner or a partner in a small practice, you probably don't have the resources to hire a recruiter quite yet. Instead, why not head straight to the source for all those eager applicants? Post your job opening directly to LinkedIn.

If you've never been through the LinkedIn posting process before, the network has a thorough tutorial explaining exactly what you need to do.

Of course, posting isn't free. LinkedIn posting prices depend on the geographical location of the job. You can find out how much posting costs by going to the Post a Job page and entering the zip code for the job location. The site offers several options: a single 30-day job posting, or a 5-pack or 10-pack of job credits for a discounted price.

Once you've made that decision, the process is straightforward. You enter the job description -- both the compensation and referral bonus fields are option -- and indicate whether you want to collect applications through LinkedIn, an external site, or an email address. Next, decide whether you want to feature the opening as a "Sponsored Job." (That will cost more money, but it will make the listing more prominent.) Finally, enter your billing info, and cross-post the job on other sites. Bada bing, you've created a job listing.

According to a Jobvite poll, 73 percent of the recruiters hire someone who was found or introduced through a social network. Among those, 89 percent found someone through LinkedIn, CNET reports.

If you're looking for a relatively painless way to add a new professional to your practice, LinkedIn may be the answer.

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