Why Lawyers Should -- or Should Not -- Show Off Clients
Client endorsements are the best.
"He really understood my case." "She helped me when I needed it the most." "My lawyer got me $2.1 million ...."
Well, not all endorsements work. The thing is, if clients are giving you rave reviews, why not do the same for them?
Show Off Your Clients
Carolyn Elefant, the lawyer/blogger, says it's about showing off your clients. Put their products on your Facebook page. Facebook does something like that for its users, she says.
According to reports, Facebook is bringing 100 of its social media business stars to physical pop-up shops. They will appear at nine Macy's stores in time for the holiday shopping season.
It's part of a digital trend back towards brick-and-mortar, like Amazon Go. The company plans to open up to 3,000 stores for pedestrian shoppers over the next two years.
More or less, the idea is to scratch backs. Digital and brick-and-mortar; lawyers and their clients. It's a win-win, right?
Do Not Show Off Your Clients
Or not. That's because lawyers can't always show off their clients.
Think about it, what is a criminal defense lawyer going to do? Invite clients to the Christmas party?
Plus, there are those nagging ethics rules on advertising. Like the ad by Larry H. Parker, who got his client $2.1 million ... but you know the story.
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Related Resources:
- 5 Cool Marketing Ideas for Lawyers (FindLaw's Strategist)
- The 5 Best Tips for Solo Practitioners (FindLaw's Strategist)
- 5 Tips for Turning Your Case Into a Compelling Story (FindLaw's Strategist)
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