Skip to main content
Find a Lawyer
Please enter a legal issue and/or a location
Begin typing to search, use arrow keys to navigate, use enter to select

Marketing a Business: Did You Know...?

Did you know one of the most recognizable "traveling" advertisements has been on the road for more than sixty-five years? The Oscar Meyer Weinermobile first took to the streets of Chicago in 1936. Today, there are six high-tech Weinermobiles hot-dogging it around the country. Every business owner knows that marketing is key to growing their business. But some marketing tactics aren't as charming as the Weinermobile. These examples help to illustrate the types of marketing ploys that can get a business in trouble.

We make business formation EASY. Click here to start your free LLC.

These Businesses Did What?!

  • The first case handled by the Federal Trade Commission (FTC) that concerned advertising on the Internet was brought in 1994. In that case, the FTC charged a California man with falsely claiming on American Online that his $99 scheme to repair consumers' credit histories was "100% legal," when in fact, it advocated the use of illegal means.

  • Since 1994 the FTC has brought over 100 enforcement actions to stop fraud and deception online.

  • The FTC has previously imposed a penalty of over $300,000 on a company that failed to disclose that its "Money-Back Guarantee" did not include shipping and handling charges incurred in sending the product back and forth between the company and the buyer.

  • Campbell's Soup Company was charged with using deceptive demonstrations when it placed marbles in the bottom of a soup bowl so that the soup's ingredients would rise to the surface, making it look chock-full of goodness, but forgot to inform consumers about the "added ingredient" marbles.

  • The FTC has a "Cooling-Off-Rule" which states that if a consumer buys a product or service in their home or at a location which is not the main, or permanent, place of business or local address of the seller the consumer has three days in which to cancel the purchase with no obligation if it was for $25 or more. There are a few exceptions.

Market Your Business the Right Way

FindLaw's DIY business formation services can help you get started with your new business. But when questions arise, and there's a lot on the line, it's best to consult with a local small business attorney. They can help you ensure you stay on the right side of the law while growing your business. 

 

Was this helpful?

You Don’t Have To Solve This on Your Own – Get a Lawyer’s Help

Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.

Or contact an attorney near you:

Next Steps

Contact a qualified business attorney to help you address you business's operational needs.

Begin typing to search, use arrow keys to navigate, use enter to select

Help Me Find a Do-It-Yourself Solution

Meet FindLaw's trusted provider of business formation solutions:

Let's start your free LLC!

Get worry-free services and support to launch your business starting at $0 plus state fees

Start My LLC
'You want to get it right. ZenBusiness can help.' Mark Cuban, Spokesperson

The #1 rated service by trusted experts

  • Forbes
  • Market Watch
  • Marc Cuban
  • Nerdwallet
  • Investopedia
Copied to clipboard

Find a Lawyer

More Options