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By FindLaw Staff | Legally reviewed by Robert Rafii, Esq. | Last reviewed October 27, 2022
This article has been written and reviewed for legal accuracy, clarity, and style by FindLaw’s team of legal writers and attorneys and in accordance with our editorial standards.
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Choosing a business name is not something you want to rush into. The name of your business will become an important part of your brand and identity.
If it's too clever or unique, you run the risk of causing confusion with your target market. But you also don't want a name that is too generic, since it won't stand out enough for customers to remember. It can seem a little overwhelming at first, which is why it's important to take it one step at a time. The following list will help you get better organized as you search for the perfect name.
The step-by-step guide below is meant to help entrepreneurs/new business owners as they go through the steps of naming and incorporating a startup.
We make business formation EASY. Learn about our DIY business formation services here.
Read more on our page about Business Names Do's and Don'ts and Choosing a Business Name FAQ.
Once you have the right name chosen for your business, it's time to register your business and make it formal.
FindLaw's Choosing Your Business Name section contains additional resources to help you get started, including state-specific resources to help you refine your search and follow state registration procedures.
This checklist is not exhaustive, and starting a business can include a number of additional steps to ensure you and your business structure are protected to the full extent. Be sure to check FindLaw's FAQ section on starting a business for more information.
While starting a business is a sign of independence and organization, you will likely need some support along the way. FindLaw offers an easy-to-use business formation service that can help you register a limited liability company or other type of business entity. If you have any legal questions about choosing a business name, need help getting it registered, or have additional questions or concerns, consider speaking with a business and commercial law attorney in your area.
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We have a DIY option you can use to save time and stress.We help you:
Prefer to work with a lawyer?Find one right now.