How To Get a DBA in Alaska in Three Steps

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When you start a business in Alaska, you can get creative with your brand identity. Whether you’re launching a new venture or establishing a new brand, registering a DBA gives you the flexibility to market your business with the identity that makes sense for your market.

In Alaska, the process is simple, but there are a few important steps to follow.

What is a Business Name Registration in Alaska?

A Business Name Registration allows you to operate under a name that’s different from your legal name or the official name of your business entity. Other states call this a DBA, fictitious name, trade name, or assumed name. If you’re a sole proprietor or own a business entity like an LLC or corporation, registering a business name helps you establish your brand while maintaining legal clarity.

Registering your business name in Alaska doesn’t create a separate legal entity, but it links the name to you or your company, making it easier for customers to identify your business. A DBA registration gives entrepreneurs, small businesses, and even Alaska corporations the flexibility to operate under a brand name that better reflects specific services or products.

Managing Your Business Name After Registration

Once you’ve successfully registered your business name in Alaska, there are a few key things to keep in mind to ensure your business remains compliant and continues to operate smoothly under the new name:

Renew Your Business Name Registration

In Alaska, your business name registration is valid for five years. To continue conducting business activities under this name, you’ll need to renew it before it expires. The renewal process is simple and can be done online or by mail. Make sure to keep track of your renewal date to avoid any lapses in your registration.

Update Licenses, Permits, and Insurance

After registering your business name, you may need to update other business-related documents. This includes professional licensing, articles of incorporation, and, if applicable, permits and insurance policies. It’s important to ensure your registered business name matches what appears on all legal and operational documents. Contact any agencies that issued business licenses and your insurance provider to update them with your new business name. Keeping these records aligned helps avoid compliance issues and ensures your business runs smoothly.

Update Your Business Information

If any of your business details change, such as your business address, business license number, contact information, registered agent, or entity type, you’ll need to update this information with the state. Keeping your records current helps avoid administrative issues and ensures your registration remains valid.

Display Your Business Name Correctly

Be sure to use your registered business name consistently across all your materials, including business bank accounts, credit cards, contracts, marketing materials, signage, and your website. This helps customers recognize your brand and ensures that the name you use publicly matches the one registered with the state.

Consider Trademark Protection

While a business name registration protects your name within Alaska, it doesn’t provide nationwide protection. If you plan to operate outside of Alaska or want to secure exclusive rights to your name, consider applying for a trademark for broader protection.

How to Change or Cancel Your Business Name Registration

If you need to change your registered business name or cancel your DBA in Alaska, you’ll need to follow these steps to update or dissolve your registration:

Changing Your Business Name

To change your registered business name, you’ll need to file an amendment with the Alaska Department of Commerce. This process requires submitting an updated business name registration form, which may involve paying a filing fee. Be sure to update any business licenses, permits, and insurance policies with the new name once the change is approved.

Canceling Your DBA

If you no longer wish to use your registered business name, you can cancel it by filing a cancellation form with the Alaska Department of Commerce. This officially removes the name from the state’s records, and you’ll no longer have the legal right to operate under that name. If you’re shutting down your business or switching to a different name, make sure to cancel the old DBA to avoid any complications or fees later on.

FAQs About New Business Name Registration in Alaska

Need Help With Registering a Business Name in Alaska?

Securing a business name in Alaska is a key step in building your brand and ensuring it aligns with your target market. By following the steps in this guide, you’ll be able to officially register your business name and strengthen your brand identity.

While the process is fairly straightforward, you may want to seek advice from a business attorney to ensure you’re making the right decisions for your business. Consult our attorney directory to find an experienced attorney who can provide personalized legal guidance. Or, you can let our trusted partner LegalZoom handle your name search, DBA application filing, and publishing for $99 plus filing fees.

Disclaimer: The information presented here does not constitute legal advice or representation. It is general and educational in nature, may not reflect all recent legal developments, and may not apply to your unique facts and circumstances. Consider consulting with a qualified business attorney if you have legal questions.