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Law Marketing

Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. 

The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. 

Law school prepared you to be an attorney, not a web designer. FindLaw’s Law Firm Marketing solutions can help connect you with new clients so you can focus on providing top-notch legal services. Learn how your firm can benefit from our award-winning websites, web marketing packages, and legal directories today.

Learn More About Law Marketing

  • How to Calculate Your Law Firm Marketing ROI

    Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.

  • SEO Your Law Firm Website with Keywords

    How can your law firm stand out online and connect with more potential clients?

  • Ten Ways to Secure and Protect Your Marketing IP

    Learn about ten situations where your marketing department should avoid spreading the word.

  • Attorney Marketing Efforts Essential For Client Loyalty

    In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.

  • CAN-Spam Summary For Law Marketing

    While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.

  • Marketing a Startup Solo Law Practice

    Learn about marketing a small firm law practice from one solo practitioner's experience.

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