Law Marketing

Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice.

The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms.

Law school prepared you to be an attorney, not a web designer. FindLaw’s Law Firm Marketing solutions can help connect you with new clients so you can focus on providing top-notch legal services. Learn how your firm can benefit from our award-winning websites, web marketing packages, and legal directories today.

Law Marketing

Branding

Client Acquisition

Ethics

Marketing Channels

Media Strategies

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How to Calculate Your Law Firm Marketing ROI

Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.
SEO Your Law Firm Website with Keywords

How can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IP

Learn about ten situations where your marketing department should avoid spreading the word.
Attorney Marketing Efforts Essential For Client Loyalty

In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law Marketing

While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.
Marketing a Startup Solo Law Practice

Learn about marketing a small firm law practice from one solo practitioner's experience.

Law Marketing Articles

6 Steps to Building Your First Small Law Firm Website

If you are just getting around to developing your practice's first web site, welcome to 1998! Actually, it is never too late to get started. A solid and professional web presence is as expected as having a fax machine, or a telephone for that matter. It does not involve rocket science, just a few hours and a few bucks. Here are some (subjective!) steps and considerations to help get you on your way.

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Marketing Your Law Firm to U.S. Hispanic Consumers

Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population. Effectively targeting this group can help lawyers expand their client base and increase revenue.

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Focused Legal Marketing of Multiple Practice Areas

Effectively marketing each of the practice areas you specialize in can make a tremendous difference in your ability to expand your client base and increase revenue.

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Networking Tips for Lawyers

Networking is about an attitude of engagement. It is not just about going to networking events.

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How to Ask for a Referral to Your Law Firm

Referrals are a great source of new business. In fact, other than getting more work from existing clients, they are the best source of new business.

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