Law Marketing

Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice.
The Legal Marketing section of FindLaw’s Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms.
Law school prepared you to be an attorney, not a web designer. FindLaw’s Law Firm Marketing solutions can help connect you with new clients so you can focus on providing top-notch legal services. Learn how your firm can benefit from our award-winning websites, web marketing packages, and legal directories today.

Law Marketing

• Branding
• Client Acquisition
• Ethics
• Marketing Channels
• Media Strategies

Learn More About Law Marketing

• How to Calculate Your Law Firm Marketing ROI

  Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.

• SEO Your Law Firm Website with Keywords

  How can your law firm stand out online and connect with more potential clients?

• Ten Ways to Secure and Protect Your Marketing IP

  Learn about ten situations where your marketing department should avoid spreading the word.

• Attorney Marketing Efforts Essential For Client Loyalty

  In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.

• CAN-Spam Summary For Law Marketing

  While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.

• Marketing a Startup Solo Law Practice

  Although success as a solo requires much trial and error, some steps that I took to market my business from the beginning really paid off.

Law Marketing Articles

• How to Do a DUI Client Intake

  You’ve set up your criminal defense practice -- complete with a sleek new mobile device, a great shared office space, and state-of-the art billing system. Now you are ready for clients. What next?

  Read More »

• Marketing a Startup Solo Law Practice

  Nearly four years ago, I took the plunge, opening my own office after eight years with a small law firm. Although success as a solo requires much trial and error, some steps that I took to market my business from the beginning really paid off. When making marketing decisions, the first question you must ask is “How […]

  Read More »

• Using Community Message Boards for Legal Marketing

  Participation in online community discussion can be a beneficial activity for lawyers.

  Read More »

• Turn Technology into a Competitive Marketing Advantage

  The good news is that rainmaking will always require good, old-fashioned human relationships. The better news is that technology offers new tools that make marketing easier, faster, more effective, less expensive, and more.

  Read More »

• How to Create an Effective Law Firm Web Presence

  Most first generation law firm websites are primarily attractive firm brochures and have little or no interactive functionality. However, as law firms come to realize that most of their clients and potential clients use the Internet to research firms and evaluate legal counsel, there has been a substantial increase in the level of sophistication and interactive features used on law firm websites.

  Read More »