The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.
Law Marketing
Law Marketing
Learn More About Law Marketing
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How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.
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SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
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Ten Ways to Secure and Protect Your Marketing IP
Learn about ten situations where your marketing department should avoid spreading the word.
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Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
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CAN-Spam Summary For Law Marketing
While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.
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Marketing a Startup Solo Law Practice
Learn about marketing a small firm law practice from one solo practitioner's experience.
Law Marketing Articles
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Marketing Your Law Firm to U.S. Hispanic Consumers
Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population. Effectively targeting this group can help lawyers expand their client base and increase revenue.
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Focused Legal Marketing of Multiple Practice Areas
Effectively marketing each of the practice areas you specialize in can make a tremendous difference in your ability to expand your client base and increase revenue.
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Networking Tips for Lawyers
Networking is about an attitude of engagement. It is not just about going to networking events.
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How to Ask for a Referral to Your Law Firm
Referrals are a great source of new business. In fact, other than getting more work from existing clients, they are the best source of new business.
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Marketing a Startup Solo Law Practice
Learn about marketing a small firm law practice from one solo practitioner's experience.