Media Strategies

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Strategies. Finding the right marketing strategy for your law practice is crucial to the success of your firm. There are many aspects to consider in each phase of your law firm marketing plan. Start your research with FindLaw.

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Media Strategies Articles

How California Marketing Laws May Impact Your Business

Learn about two new laws that may impact companies that collect personal information from California residents, online or offline.

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FindLaw Speaks with Law Marketing Guru Silvia Coulter

Silvia L. Coulter speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.

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Guerilla Law Firm Website Marketing

This article looks at website marketing -- guerrilla style.

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FindLaw Speaks with Law Marketing Guru Mark Beese

Mark Beese speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.

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Confidence Necessary for Business Development Success

See how Rosabeth Moss Kanter's book, Confidence, influences this author's view on business development.

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SEO Your Law Firm Website with Keywords

How can your law firm stand out online and connect with more potential clients?

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How to Calculate Your Law Firm Marketing ROI

Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.

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FindLaw Speaks with Law Marketing Expert Laura Meherg

Laura Meherg speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.

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Get Publicity with an Ongoing Column in a Publication

Editors don't often invite writers to submit columns because they usually receive enough unsolicited submissions. Still, most editors are open to looking at what you offer because they always want to publish better information that interests their readers.

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Who To Bring To Your Next Marketing Pitch

When three clients raise the same issue in one week, it goes on my "hot topics" list as one that's likely faced by most of my readers as well. Have you wondered how many people you should bring with you to an upcoming marketing meeting? Recently, three different clients faced this question as they followed up with a potential client. The details varied.

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