Branding

Branding Articles

• Turn Technology into a Competitive Marketing Advantage

  The good news is that rainmaking will always require good, old-fashioned human relationships. The better news is that technology offers new tools that make marketing easier, faster, more effective, less expensive, and more.

  Read More »

• Making Contact: The Importance Of Networking

  During the past decade law firms have experienced significant change. Things just aren't the way they used to be. During better times, business was easier to acquire and maintain. Client fee sensitivity, competition, specialization, and poor public image have made the practice of law much more difficult. It requires much more effort to manage and sustain a successful law practice.

  Read More »

• The Advantages of Having a Niche Law Practice

  When it comes to doctors, most people want to go to a specialist, not a generalist. Nobody trusts brain surgery to a general surgeon. Increasingly, clients feel the same way about their lawyers.

  Read More »

• Beyond Brochures: Marketing Through Print Advertising

  Although advertising hasn't yet entirely shed its stigma within the legal community,the practice has begun to gain acceptance with some of the buttoned-down partners who oversee large-firm marketing budgets, which nowadays can reach $1 million or more.

  Read More »

• Developing Markets In a Shrinking World

  Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world.

  Read More »

• Law Firm Business Development: Ask Don’t Tell

  When I ask clients what their biggest challenge in business development is, they commonly say, "Asking for business." And yet, when they are trying to land a new client, they forget about the "asking" part and focus on the "pitching" part.

  Read More »

• The Importance of Law Firm Web Site Design

  Years ago, the typical person opened the Yellow Pages to find legal help. Today, most prospects go online. From their perspective, your Web site is your law firm - their first, most lasting impression of who you are, what sets you apart and how well you can meet their needs.

  Read More »

• It May Be Time for a New Law Marketing Strategy

  You don't change your horse mid-race is good advice for jockeys, but perhaps not as good for lawyers looking to take their practices to the next level. As you move through the course of your career, you may "outgrow" marketing activities that served you well in the beginning.

  Read More »

• Why a Down Market is the Right Time to Brand

  Since the markets turned bearish, the first instinct for many law firms has been to clamp down on marketing dollars. We're told that branding -- gaining a place in the minds of buyers -- always takes years and costs tons of money. So now is a bad time to embark on a branding program. Right? Wrong!

  Read More »

• Branding and Other Useless Legal Marketing Activities

  While it is never easy to quantify the value of marketing, law firms would be well advised to remember that usability and intelligent communication should always supersede the more nebulous goals of concept and style.

  Read More »