Dos and Don'ts of Business Cards for Lawyers
This article begs the question: "Do lawyers still need business cards?" The simple answer is, "Yes you do." Just as your profiles on LinkedIn or FindLaw connect you to the digital realm, your business card connects you to the physical realm (which is still a part of reality, last I checked...).
These dos and don'ts will help you make a great business card and use it to further the success of your law practice.
Making Your Business Card
- Keep it simple. Some programs make it incredibly simple to overload your business card with flashy images and crazy fonts. Just remember: it's a business card, not an invitation to a Caribbean cruise. It's better to be on the conservative side in the design department.
- Keep it relevant. Definitely include 1) your name, 2) your phone number, and 3) your email address. Beyond this, you may also want to include your website and your physical address, but not much else. Only include a social media contact if you're certain that all the available info is business-appropriate.
- Don't forget branding. Your professional image is a brand. Also, your business or firm is a brand. On your card, emphasize elements that are consistent with your brand and avoid superfluous images or content. If you have a business logo, you can include it unless it will make the card look cluttered.
Using Your Business Card
- Always keep your card with you. The last thing you want to do is end up writing down your contact information on someone's scrap of newspaper. That's why you have a business card. Slip a few extra into your wallet or purse and make check occasion to see when you're running low.
- Don't hand the card out prematurely. Handing out a business card shouldn't be a part of the initial handshake. If you're networking with a potential client or business contact, let the conversation run its natural course before reaching for your shiny new business card - otherwise you might appear desperate or pushy.