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Sandwiched in between the monolithic shopping holidays of Black Friday and Cyber Monday is Small Business Saturday -- a day for local and small businesses to really shine. And while your focus might have been on the day before, don't forget to prepare for the day made for your small biz.
So here are five legal tips to prepare for Small Business Saturday, and the biggest shopping weekend of the year.
Did you get the word out about your holiday sales and deals? And are you prepared for the extra traffic should shoppers show up? Making sure you're fully stocked and have security in place are just a couple of the things a small business needs to do to get ready for the rush.
Of course, you've got to get the word out legally -- and there are myriad state and federal laws regulating advertising. There are also consumer protection statutes concerning the return of products if a customer is unhappy. And you might want to avoid putting all the essential information in too fine a print.
Exaggerating the normal price to make the sale price seem like a better deal, bogus BOGO offers, and the good ol' bait-and-switch are just three ways holiday deal can turn into a legal nightmare.
Most small businesses would rather have a customer walk through their front door than click through their website. But that might not be an option for all customers, and you could be missing out some serious sales if you ignore the online audience.
Small Business Saturday isn't a national holiday (yet). But with so many religious holidays coming up and with the extra hours your employees might be working, you'll want to keep an eye on overtime and paid time off for your staff. And then there are tax and employment guidelines for seasonal workers and holiday pay. It's enough to make a small business owner's head spin, so start here.
Of course, if you need more help getting your shop or store ready for Small Business Saturday, an experienced commercial attorney is only a call or click away.
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