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Colors and Law Firm Branding: What Lawyers Need to Know
By Mark Wilson, Esq. | Last updated on
Colors matter. Scientists know this from years of studying the effects of color on people. Color can effect clients' perceptions of you because different...
Turning Down Clients: 4 Ways to Say 'No Thanks'
By William Peacock, Esq. | Last updated on
Not every potential client who walks through the door is worth the trouble. There's the controlling "my uncle is a lawyer and he said..." client. There's the...
5 Lawyer TV Commercial Stereotypes That Have to Go
By Mark Wilson, Esq. | Last updated on
TV commercials are an integral part of lawyer advertising and marketing. If you go too far outside the mainstream, people will make fun of you (and we have).On...
NYC 'Chokehold' Lawyer Quits Amid Rape Accusations
By Mark Wilson, Esq. | Last updated on
You'll recall that in July, Eric Garner, a man from Staten Island, was placed in a lethal chokehold by NYPD officers after he was arrested for the inherently...
Do You Need a Lawyer Nickname or a Law Firm Tagline?
By William Peacock, Esq. | Last updated on
Much like the stupid local Pizza Hut TV commercial I mentioned earlier this week, there was always a second commercial that played during afternoon cartoons...
5 Ways to Serve Your Community (and Get Your Name Out There Too)
By Mark Wilson, Esq. | Last updated on
So you want to get your law firm's name out in the community, but you also want to help the community. Why can't you do both at the same time?Like the...