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If you advertise on Saturday Night Live, will it make a joke out of your law firm?
DUI attorney Darren Kavinoky isn't worried about it. He took out a spot on SNL to advertise the "De-Alcohol-Orizer," an edible air freshener that neutralizes alcohol in your system.
It's a gag, of course, but Kavinoky isn't joking about drunk-driving. He's just having some fun with advertising. In a legal system that can be overly intimidating, it's not a totally bad idea.
Fun With Advertising
Kavinoky has been at it for sometime. He's best known for advertising "1-800-No-Cuffs." He makes a special appearance in his new commercial, too.
"A DUI won't just go away," he says with a pitch for his services. "No one looks good in handcuffs ... unless you're into that sort of thing."
His campaign is full-on, featuring television, radio, website, digital, social and other approaches. Billboards and Yellow Pages? Old school, but check and check.
While Kavinoky's SNL new spot may have reached the largest audience for 60 seconds, other lawyers have parlayed their presence on the internet into the millions over the years.
The Texas Law Hawk, also known as Bryan Wilson, is probably the most successful intentionally terrible lawyer-advertiser on the internet. Like Kavinky, Wilson also practices DUI law. Go figure.
In one YouTube video, he crashes into a room on a motor scooter and destroys a fake breathalyzer machine.
Above the Law has repeatedly honored Wilson for proving to the world "that yes, lawyers can have a sense of humor."