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Should Your Law Firm Have a YouTube Channel?

By George Khoury, Esq. | Last updated on

If you talk to marketers, you've probably been told that you need to put some videos on your website for potential clients. After all, video is one of the strongest marketing channels out there to reach consumers in an impactful way.

However, attorneys are loathe to make YouTube channels for a variety of reasons, not the least of which probably involves the comment section where the internet trolls seem to be like a mutant hybrid between a four-year old mid-temper-tantrum and the most bigoted, foul-mouthed, fictional sailor you can imagine. But, if you're not afraid of the comments from the rancid peanut gallery, or you just are tech savvy enough to turn them off or moderate them, then the next trick will be figuring out what your potential clients actually want to watch. Below you can find three tips on what sort of videos you should be making.

1. Frequently Asked (And Easy to Answer) Questions

When people are looking to hire a lawyer, it's usually because they have legal questions or a legal problem, and they need a lawyer to help them through it. If the potential client can see you on YouTube, or another video website (or even your own website), talking and answering questions, they'll be able to see you in action, which means you'll have a lot less selling to do when it comes time to put a retainer in front of them.

2. DIY Prep Work

Do you ask clients to prepare a chronology of events before coming to meet with you? If so, creating a short instructional video on how to make a helpful chronology for an attorney is exactly the sort of video you want to make and post on your website. If a potential client watches the video, they aren't gaining the information they need to not purchase services from you.

Additionally, some down-the-road prep work, like deposition prep can be helpful for both potential and current clients. Just be mindful that you don't give up your deposition strategies in the public online videos as your opposing counsels might be watching too.

One of the big things that a legal education provides is access to the language of the law. And when there's big legal news, like a former lawyer to a president taking a plea bargain in a high profile criminal case, a short video explaining the ins and outs of the legal process can attract a lot of attention, and help you to build an audience.

Want information on effective marketing? Let the experts at FindLaw's Lawyer Marketing give you a hand with FindLaw Integrated Legal Marketing Solutions.

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