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BlackBerry Priv: The Triumphant Return?

By Jonathan R. Tung, Esq. on December 21, 2015 | Last updated on March 21, 2019

If you're one of the die-hard BlackBerry devotees, you no doubt already have a BlackBerry Priv within arm's reach right now. After all, the phone's been on the market since early November.

With just a few weeks' time since its launch, the Priv has done well. But does that mean that professionals will make the switch back from iOS back to their BB devices?

How the Mighty Have Fallen

There was a time, in not too distant memory, that the BlackBerry was it. The phone then was what Apple's iPhones are now. It was also the only possible means of using a physical keyboard without having to struggle with the T9 foolishness of smaller handsets. Remember those times?

But even the charm of having a dedicated keyboard wasn't enough to keep the BlackBerry market from crumbling and fading into obscelescence. Today, barely anyone still uses a BlackBerry, except for the seriously dedicated.

BlackBerry Priv: The Revenge

The new BlackBerry, armed with an Android based operating system, has been on the market since November 6, and so far the numbers look encouraging. According to CNET, the Priv has sold out on Amazon, Walmart, and Best Buy. This is good news considering that the company's principal audience are big players: government agencies, corporations, executives, lawyers. The Priv's emphasis on security and privacy is a highlight for these customers.

But then, there's the hassle of switching back from iOS to Android, and as anyone with any digital life knows, this is a pain. It's too early to tell if the Priv delivers on its promises enough to lure back the professionals the company so desperately needs to become profitable again.

Now or Never Again

The numbers are also a make-or-breaker for BlackBerry's CEO John Chen who has made it clear that if at least 5 million units don't sell by the end of next year, BlackBerry will shutter-up for good. Though the initial numbers are positive, the company has a long way to go before it can definitely say that the BlackBerry is here to stay.

Who knows, if nothing else people can start keeping their old devices and selling them off in the grey-market.

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