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Google Adds Priority Inbox Feature to Gmail

By Jason Beahm on September 08, 2010 | Last updated on March 21, 2019

Gmail is in the process of rolling out a new inbox feature that could prove very useful for attorneys who use their e-mail service. The feature is called Priority Inbox. It automatically separates messages that the program determines should have priority. It is designed to make it easier for you to quickly see the messages that truly matter and push the ones that don't matter to the bottom.

Priority Inbox works by analyzing the e-mails you receive and determining which messages are actually important. Then, it gives you the opportunity to train it for future messages. If you are familiar with the thumbs up, thumps down feature of a site like Pandora, you won't have any trouble training Priority Inbox. Based on your feedback, Gmail adjusts which messages are marked priority.

Gmail's servers look at several types of information to identify the email that's important to you, including who you email and chat with most, how often you email with these people, and which keywords appear frequently in the emails you read.

The way that the Priority Inbox feature is designed, at the top there is a new inbox called "Important and Unread." When you first log into e-mail, this becomes where you begin because your most important messages should be located here. Requests from attorneys, messages from clients and bills that need to be paid will rise to the top. If it is important and you need to work on it again, consider adding a star to the message. Meanwhile, newsletters, advertisements and other less important items will be found further down your e-mail. That way you can first focus on the issues that matter and save the other stuff for later.

Priority Inbox is fairly new so the jury is still out, but it looks like it has excellent potential. If it is available for your account, you should see the option in red next to you e-mail address in the top right hand corner of Gmail. If it isn't there yet, expect to see it in the coming days.

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