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Google Glass: Best Networking Tool Ever?

By Robyn Hagan Cain on March 22, 2013 | Last updated on March 21, 2019

Last month, I mentioned that Google was hosting a competition to select mere mortals to become Google Glass pioneers. The #IfIHadGlass contest, which ended February 27, promised to reward winners with the opportunity to pay $1500 for their own Google Glass units.

Other than the fact that Glass looks cool in the promotional video, the only reason I could imagine a lawyer pining after one of these futuristic wearable computers was because -- hello! -- gadgets are fun.

But then I saw the future. Through Google Glass. And it was incredible.

Last night, I happened upon a Google employee who is one of a lucky few within the company to have her own Google Glass. Since she's a friend -- and I'm apparently a trustworthy person -- she let me try it.

(I know, I know. Pics or it didn't happen. But Glass comes with strings attached right now; only the employees who have earned the privilege to wear Glass, through their own #IfIHadGlass contest, can actually be photographed in the units.)

What makes Glass so special? Maybe it's the lightweight frame, or the wee projection screen thingamabob, or the side-swish doohickey that switches the apps you see. Or maybe it's the fact that a Glass-wearer instantly becomes the most popular person in a room of 500.

Seriously. Glass, at least in the early stages, will be the best networking tool any lawyer can find.

Imagine going to a bar association event where every lawyer in the room wants to chat with you about Glass. While you do a product demo, you're building a relationship with someone who can refer clients to you. Work a little information about your practice area into that demo and it could yield future business.

Perhaps you're just sporting Glass on your morning coffee run. Someone is bound to ask you about it. Be ready with an elevator pitch -- 10 seconds or less -- casually explaining how Glass helps you help your clients. If the inquisitive stranger peppering you with gadget questions needs a lawyer (or knows someone who needs a lawyer) you can really wow him by using Glass to shoot him an introduction email.

We often discuss how gadgets and software can make your law firm more efficient, but they can also be great networking tools because they're conversation starters. At $1500, Google Class isn't cheap, but it may be worth the splurge if it helps you land new clients. To quote Ferris Bueller, "If you have the means, I highly recommend picking one up."

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