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Utah Deceptive Trade Practices Laws

We’ve all been well trained to be skeptical of advertisements and wary of deals that sound too good to be true. And for false advertisement and other sales scams, known as “deceptive trade practices,” the Beehive State has extensive consumer protection laws designed to protect citizens from shady sales tactics. This is an introduction to deceptive trade practice laws in Utah.

Deceptive Trade Practices Laws

While Utah has not yet adopted the Uniform Deceptive Trade Practices Act, the state has enacted several statutes within its Consumer Protection and Criminal sections that prohibit sellers from intentionally misleading buyers. These laws prohibit everything from mislabeling food products to altering a used car’s odometer. The table below lists Utah’s deceptive trade practices statutes.

Uniform Deceptive Trade Practices Act Adopted


Code Section

Utah Code 13-11a-1, et seq.: Truth in Advertising

Utah Code 41-1a-1, et seq.: Motor Vehicle Act

False Advertising Forbidden


Utah Code 13-11a-3

Who May Bring Suit

State; consumer

Utah Code 13-11a-4

Remedies Available

Declaratory judgment, enjoin, greater of $2,000 or actual damages; actual damages; costs and attorney's fees; possible injunctive relief; remedies are in addition to remedies available for same conduct under state or local law

Utah Code 13-11a-4

Auto Odometer Tampering Forbidden

Yes third degree felony

Utah Code 41-1a-1319;

Class B misdemeanor to offer for sale, sell, use, or install a device that causes the odometer to register miles other than true miles

Utah Code 41-1a-1310

Protecting Yourself Against Deceptive Trade Practices

Utah’s laws prohibiting deceptive trade practices are generally limited to prosecuting scams after they happen. Therefore, consumers must do their best to avoid these swindles before they happen. A state consumer protection office can give you the most up-to-date information on local scams, and receive reports about a person or local business engaging in deceptive business practices.

Additionally, federal resources like, and nationwide nonprofits like the Better Business Bureau at and, can help you with consumer fraud complaints. These organizations can assist with filling out complaints online, as well as finding the appropriate local, state, and federal agencies with which to file a complaint.

Related Resources for Utah Deceptive Trade Practices Laws

State deceptive trade statutes can be as confusing. If you would like legal assistance regarding a consumer fraud or a possible deceptive trade practices matter, you can consult with a Utah consumer protection attorney. You can also find additional articles and information by visiting FindLaw's section on Consumer Protection.

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