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Every lawyer knows that marketing is important. But few spend the time to evaluate the success of their marketing campaigns. Most will try a few things and if they fit in the budget, and there are enough clients coming in the door, they will look no further.
Your integrated marketing strategy most likely contains multiple avenues of attack: billboards, newspaper ads, phone book ads, a website, TV and radio ads, in-person networking, sponsorship of community activities, and more.
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Happy 2015. We have many thing to be thankful as the new year begins, not the least of which is this: We didn't make this list.
Last year, we talked about the biggest legal fools of 2013 on social media, and fortunately for our industry's sake, we're going to have to expand that a bit to all of the fools: criminals, pornographers, hooker-lovers, stabbers, and photoshoppers.
Here are five lawyers who really wish 2014 didn't happen:
5. UConn Adjunct Law Professor Nabbed in Prostitution Sting.
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NFL offensive lineman Jonathan Martin (who will unfortunately always be known as the guy who quit football temporarily after being bullied by a fellow teammate) is back in the news, but this time he wasn't a victim -- he was the man.
According to Yahoo Sports (and Martin's own tweets), Martin subdued an alleged shoplifter in a Versace store last week.
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You may have heard by now: Rapper Ludacris (aka Christopher Bridges) married his longtime "lover and friend" Eudoxie Mbouguiengue a mere two weeks after proposing.
According to the New York Daily News, Luda proposed to Eudoxie on December 26 by lighting up the question "Eudoxie, will you marry me" in blue on a grass field while their plane flew overhead. Then, in his own words, he "did the thing before 2015" in a private ceremony over the holidays.
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Phone numbers are hard to memorize. True story: At one point, I didn't even know my own cellphone number. Everyone used my Google Voice number, which forwarded to the prepaid cell phone that I carried at school. So when I decided to open my practice, I wanted a phone number that was a little bit easier to memorize.
And my old GV number, part of which spelled out the word "CHUNKY," wasn't going to cut it for a law firm.
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How complicated is getting paid by credit card?
In an ideal world, one would only need a credit card processor, such as the many ones we've talked about that handily operate via an attachment to your smartphone. If a food truck can take plastic, lawyers certainly should be able to do so too, right?
Except IOLTA accounts. Damn trust accounts.
