What makes a law firm website a successful conversion platform?

Websites can be a powerful conversion tool for small law firms and solo attorneys. By using the right digital marketing services and putting informative content on your page, you can build awareness for consumers who have a legal need and turn their website visits into new work for your firm. Converting a website user from “curious” to “client” can create a meaningful connection, but it also takes strategy, data-driven decisions, and a strong and mutually invested partnership with a legal marketing expert.

In this guide, we’ll explore:

  • The three-phase journey of website conversion
  • How to show legal consumers who you are and what it’s like to work with you
  • The right content to include on your website, from helpful blogs to strong calls to action
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